IWD — Website Redesign

Two redesigns of iwd.io — 2022 and 2025. A full visual overhaul in 2022, then a UI refresh in 2025 to modernize the interface and sharpen the product's digital presence.

/ Overview

N. 01

IWD needed a digital presence that matched the ambition of their product. The 2022 redesign started from scratch — new visual identity, new information architecture, new direction. The 2025 refresh focused on modernizing the UI, improving readability and hierarchy, and aligning the experience with the product's B2B SaaS positioning.

Client

IWD

Date

2022 — 2025

Category

UI Design · Art Direction · UX

Final Result

N. 02

From a generic template to a confident, editorial identity.

A cleaner, more structured digital presence that reflects IWD's scale as a B2B SaaS platform trusted by 500+ brands. The 2025 version brings a stronger hero, improved content hierarchy, and a visual language that communicates credibility and premium positioning.