Nido — Website Redesign
Full UX/UI redesign of nidolove.com — a Nestlé brand targeting the Gulf countries market. Took the project from a cluttered, inaccessible site to a clean, structured digital experience, leading all phases from audit to dev handoff.
Nido is a Nestlé brand distributed across the Gulf countries market. The original site was disorganized — poor structure, low accessibility, no clear visual hierarchy. I led the full redesign end-to-end: UX audit, content restructuring, wireframes, and UI design. A key constraint was delivering a fully bilingual experience in English and Arabic — requiring RTL layout management and careful attention to typography, hierarchy, and component mirroring. I was in direct contact with both the marketing and dev teams throughout, managing design reviews, content decisions, and feedback cycles until final delivery.
Client
Nido (Nestlé)
Date
2024
Category
UX/UI · Web · Accessibility
A clear, accessible site that finally reflects the brand.
A fully redesigned digital presence live at nidolove.com — with improved information architecture, stronger accessibility, and a visual language aligned with the Nestlé brand standards. Delivered through close collaboration with marketing and dev, from first audit to final deploy.
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